Sara is the Managing Director of Ketchum’s Travel & Economic Development sector. She is a seasoned public relations/marketing communications professional with a MBA (in both Marketing and Finance) and 15+ years of experience leading fully integrated marketing communications campaigns across a diverse number of industries. Sara was named to PRWeek’s 2014 40 Under 40 list.
The travel industry is evolving at breakneck speed. Those that influence the choices we make about travel change constantly, and so does the way we book a trip or even interact with our favorite travel brands on- and offline.
Some of us know that when the leaves begin to turn, and autumn nears, we’re approaching Hispanic Heritage Month. We start to see it pop up online and across programming on TV that celebrates it. Is it September? October? And what does it really mean? Here’s a quick 101.
It’s already August, and hurricane season is well underway. While weather authorities are reporting a “below average” season this year, experts are already predicting two to three Category 3+ storms during peak hurricane season (mid-August through mid-October). While many say 2017 was an anomaly, our planet is only getting warmer, and hurricanes breed from warmth.
A few months after returning to work from maternity leave as a first-time mom, it really hit me how life-changing of a milestone becoming a parent for the first time is. And it’s not until you go through it that you truly begin to understand and appreciate everything that comes along with the journey.
As seen in Self Magazine… It can be intimidating (to say the least!) when it comes to sharing your ideas with colleagues and higher ups — especially if you are someone who is on the more introverted side. The good news: you don’t have to change your personality in order to have your voice heard. […]