Posts: James Peters
Ketchum clients have trusted this communications leader for strategic and creative counsel since 2004 when he joined Ketchum. Today Peters leverages his 24 years of public relations experience to craft and implement effective communication and marketing programming with an emphasis on the ever-evolving retail sector.
Peters works with client teams to drive feet to store (brick and mortar) and clicks to sites (e-tail) from product and brand launches, media relations, corporate and marketing communications, issues & crisis management and path-to-purchase messaging.
Additionally, as Marketplace Leader, South, Peters oversees all operations, client service, and talent across Ketchum’s Southern region which includes offices in Atlanta, Dallas, and Raleigh, N.C.
Peters is a retail expert, having collaborated on projects in grocery, food service and dining, QSR, general merchandise stores, convenience and gas stations, home improvement, health and personal care, electronics and e-commerce.
Prior to Ketchum, Peters spent eight years in the corporate sector with energy utility giant Southern Company, first with Georgia Power, and later with global power producer and commodity retail marketer Mirant (now NRG); and three years with the American Red Cross.
Peters received a Bachelor of Arts degree in History with a concentration in Communications and Journalism from Wake Forest University. He is also a graduate of Georgia Institute of Technology Business Mid-Management program.
Peters is self-acclaimed barbeque connoisseur and chef. He enjoys reading, snow-skiing, tennis and witnessing his four children play basketball, lacrosse, water polo, football and other activities. He and his wife do their best to raise their teens in Dallas, along with a wily two-year-old Catahoula hound dog.
Feet to Stores & Fingers to Clicks: Making Sense of the Modern Retail Experience
by James Peters | June 7, 2018
Is brick and mortar retail faltering or booming? If you’re following media trends and analyst predictions, it’s hard to know if retail is on its last legs or in the midst of an economic renaissance. The fact is, both statements are true.
Sexual Harassment: How Companies Can Live Values of Zero Tolerance
by James Peters | April 16, 2018
The adage “hear no evil, see no evil, speak no evil” should never apply to sexual harassment situations. There are far too many cases making headlines about how people knew, or had heard rumors, or most shockingly, ignored the truth about sexual harassment in the workplace. We have seen it in academics, sports, media, big […]
The Evolving Energy Story
by James Peters | May 7, 2015
Annually, at the end of April, energy experts from around the world gather in Houston, Texas for Cambridge Energy Resources Week (CERA) to discuss industry issues and opportunities, and share their visions of the future. This year, Ketchum Energy simultaneously sponsored an energy communications symposium in Houston in an effort to learn from these energy […]
by James Peters | December 22, 2014
Most Saturdays this fall, my family and I watched Nick Saban and the Alabama Crimson Tide dismantle their opponents. During the SEC Conference Championship game, victory was at hand, though from Saban’s expression, you would think someone had broken one of Alabama’s national championship trophies. Why so stern in the face of victory I often […]
I Think I’ll Join a Cult: The fanatical followers of Berkshire Hathaway
by James Peters | May 9, 2013
Over a blistery cold weekend, some 35,000 Berkshire Hathaway shareholders (AKA Berkshire fanatics) waited in the pouring rain for the start of the savored annual meeting. Their prizes were the opportunity to get their hands on the goods for sale by savvy Berkshire Hathaway merchants, and a chance at learning from the two peanut-brittle chomping […]