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Posts: Shawn McBride

Shawn McBride Author

Over the course of his more than 15-year career, Shawn McBride, EVP of Sports at Ketchum, has counseled clients on how to maximize marketing and sponsorship opportunities and drive fan engagement across the sports landscape, including the NBA. A “Green Teamer” at heart, much to his wife’s chagrin the highlight of their honeymoon in Italy in 2007 was touring the Coliseum in Rome with the Boston Celtics.

NBA Tips Off Atop U.S. Sports Landscape

by Shawn McBride | October 16, 2018

The 2018-19 NBA season tips off today with no shortage of excitement and enthusiasm – from both fans and marketers. Beyond the buzz about Lebron in LA, interest regarding whether the Warriors can continue their dominance, intrigue around the Sixers taking the next step, and curiosity about who will emerge as the next group of […]

2018 NFL Season Brings New – and Old – Challenges for America’s #1 Sports League

by Shawn McBride | September 21, 2018

The first two weeks of the 99th season of the NFL are in the books, and fans are in full-on football mode. The league continues to enjoy envious popularity but there are a variety of lenses that, when applied, can reveal slightly different perceptions about the degree of glory currently associated with the biggest sport […]

The Reality of Fantasy Football

by Shawn McBride | September 6, 2018

If you’re like me, you’ve recently held your first (or fourth) 2018 fantasy football draft with the new NFL season kicking off in a few. short. hours. As I was prepping for my draft, I also got to thinking about the state of fantasy sports in the U.S., if they’re actually as “popular” as they […]

SCOTUS Decision to Legalize Sports Betting a Grand Slam for Brands

by Shawn McBride | May 17, 2018

As someone who has worked in the sports business industry for almost 20 years, it is hard to resist hyperbole when explaining what the U.S. Supreme Court’s decision to lift the 1992 federal ban on sports gambling in the U.S., and turning the discretion over to individual states, means.  Initial media coverage featured terms like […]

Live from PyeongChang: It’s the 2018 Olympic Winter Games!

by Shawn McBride | February 9, 2018

With the cauldron lit to officially open the XXIII Winter Olympics in PyeongChang, South Korea, the three-Games long “Asian swing” of the Olympic Movement, with the 2020 Olympic Summer Games in Tokyo and 2022 Olympic Winter Games in Beijing, also commenced.

2018 Super Bowl Marketing in Two Words: Dilly Dilly!

by Shawn McBride | January 31, 2018

In what may be an early leader for understatement of the year, the Super Bowl is big business, and in 2018 business if booming! To which I say “Dilly, Dilly!” (but more on that later). That’s right, despite all the controversy and drama swirling around the NFL, the Super Bowl, a gridiron championship game that […]