Over the course of his more than 15-year career, Shawn McBride, EVP of Sports at Ketchum, has counseled clients on how to maximize marketing and sponsorship opportunities and drive fan engagement across the sports landscape, including the NBA. A “Green Teamer” at heart, much to his wife’s chagrin the highlight of their honeymoon in Italy in 2007 was touring the Coliseum in Rome with the Boston Celtics.
The 2018-19 NBA season tips off today with no shortage of excitement and enthusiasm – from both fans and marketers. Beyond the buzz about Lebron in LA, interest regarding whether the Warriors can continue their dominance, intrigue around the Sixers taking the next step, and curiosity about who will emerge as the next group of […]
The first two weeks of the 99th season of the NFL are in the books, and fans are in full-on football mode. The league continues to enjoy envious popularity but there are a variety of lenses that, when applied, can reveal slightly different perceptions about the degree of glory currently associated with the biggest sport […]
If you’re like me, you’ve recently held your first (or fourth) 2018 fantasy football draft with the new NFL season kicking off in a few. short. hours. As I was prepping for my draft, I also got to thinking about the state of fantasy sports in the U.S., if they’re actually as “popular” as they […]
As someone who has worked in the sports business industry for almost 20 years, it is hard to resist hyperbole when explaining what the U.S. Supreme Court’s decision to lift the 1992 federal ban on sports gambling in the U.S., and turning the discretion over to individual states, means. Initial media coverage featured terms like […]
With the cauldron lit to officially open the XXIII Winter Olympics in PyeongChang, South Korea, the three-Games long “Asian swing” of the Olympic Movement, with the 2020 Olympic Summer Games in Tokyo and 2022 Olympic Winter Games in Beijing, also commenced.
In what may be an early leader for understatement of the year, the Super Bowl is big business, and in 2018 business if booming! To which I say “Dilly, Dilly!” (but more on that later). That’s right, despite all the controversy and drama swirling around the NFL, the Super Bowl, a gridiron championship game that […]