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Posts: Shawn McBride

Shawn McBride Author

Shawn McBride, EVP of Sports at Ketchum Sports & Entertainment, and head of Ketchum Sponsorshop, has more than 15 years’ experience building brands through sports marketing and PR programming, including supporting several NFL sponsors and working on leading Super Bowl campaigns throughout his career.

SCOTUS Decision to Legalize Sports Betting a Grand Slam for Brands

by Shawn McBride | May 17, 2018

As someone who has worked in the sports business industry for almost 20 years, it is hard to resist hyperbole when explaining what the U.S. Supreme Court’s decision to lift the 1992 federal ban on sports gambling in the U.S., and turning the discretion over to individual states, means.  Initial media coverage featured terms like […]

Live from PyeongChang: It’s the 2018 Olympic Winter Games!

by Shawn McBride | February 9, 2018

With the cauldron lit to officially open the XXIII Winter Olympics in PyeongChang, South Korea, the three-Games long “Asian swing” of the Olympic Movement, with the 2020 Olympic Summer Games in Tokyo and 2022 Olympic Winter Games in Beijing, also commenced.

2018 Super Bowl Marketing in Two Words: Dilly Dilly!

by Shawn McBride | January 31, 2018

In what may be an early leader for understatement of the year, the Super Bowl is big business, and in 2018 business if booming! To which I say “Dilly, Dilly!” (but more on that later). That’s right, despite all the controversy and drama swirling around the NFL, the Super Bowl, a gridiron championship game that […]

Game-Planning for a Successful Super Bowl

by Shawn McBride | February 1, 2017

The Super Bowl is a cultural phenomenon, with people from all over the world tuning in to watch the game, the halftime show and the ads; perhaps not in that order. And, regardless of the current issues the NFL is facing both on-and-off the field, this year’s event figures to once again deliver a mass […]

2015 Global Sports Business Outlook: Top 10 Opportunities for Brands

by Shawn McBride | December 22, 2014

Even though 2015 isn’t an Olympic Games or (men’s) FIFA World Cup year, there are a number of premier international sporting events and competitions taking place—from the ICC Cricket World Cup in Australia and New Zealand in February and March, the UEFA Champions League Final in Germany in June, the Pan Am Games in Toronto […]

FS1 Enters Cable Sports Fray

by Shawn McBride | August 16, 2013

On Saturday, FOX Sports 1, the new all sports channel backed by News Corp. and Rupert Murdoch, will launch in the United States with the (un)stated goal of challenging “the worldwide leader” a.k.a. ESPN. As a result of three factors: desirable content, recognizable talent and seemingly bottomless pockets, this will not be the broadcast equivalent […]