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Alison leads Ketchum’s Cultivate offering. She is a registered dietitian with a masters in nutrition.

Cultivating the Right POV on Food

by Alison Borgmeyer | August 15, 2018

“I can’t believe you give your kids lollipops! You’re a dietitian!” I heard this while on a 4-hour flight from Chicago to Cabo San Lucas for my 40th birthday with a few friends and family. It wasn’t the first time, and certainly won’t be the last, I have been questioned about my feeding (or candy) […]

External vs. Internal Motivations of Women: Are Marketers Getting it Right?

by Alison Borgmeyer | May 8, 2012

This year’s Marketing-to-Women (M2W) Conference was packed full of research. One session that really struck a chord with me was presented by Anthem! and focused on the expectations and motivations of women. As a mom of a preschooler, with another on the way, I’m drawn to marketing that speaks to moms – and of course, […]