Posts: Simeon Mellalieu

Simeon Mellalieu  Author

Simeon is responsible for managing the overall business of the Hong Kong office and driving its development. Simeon also has a strong client focus in his work. As head of the Corporate and Technology Practice at Ketchum Hong Kong he provides senior counsel on corporate positioning, reputation management, brand building, issues and crisis management, and sponsorship and sports marketing. Simeon also leads the region’s Broadcast Media Strategy Group which provides specialist insight into media relations targeting TV.

Selling Human: Navigating Audience Engagement in the Age of Influence

by Simeon Mellalieu | December 15, 2017

In today’s world, conversation is the expectation. You should build relationships with target tribes by seeding and sharing relevant content. When was the last time you had – or triggered – a water cooler moment? The phrase seems to have lapsed into the annals of marketing history. They still happen, but perhaps we call them […]

The Role of Social Media in Crisis Situations

by Simeon Mellalieu | September 13, 2016

Social media has changed absolutely everything and absolutely nothing in crisis communications. I’m on my way to the International Air Transport Association’s Crisis Communications Conference in Hong Kong today and much of the discussion leading up to the event has focused on the impact of social media in crisis situations, and for good reason. Social […]

Can You Hear Me Now? The Digital Age & the End of the Voice Call

by Simeon Mellalieu | August 25, 2016

I’ve noticed a disturbing trend: a decline in share of voice. No, not that share of voice… I’m talking about the familiarity, trust and nuance gained by connecting via the spoken word. It seems that, in this increasingly digital landscape, the phone call has all but disappeared. The aversion is so great that I’ve even […]

Growing Pains in the Digital Era

by Simeon Mellalieu | March 28, 2016

As Seen In… Marketing Magazine. In Hong Kong we’re used to asking each other, “How’s business?” and typically responding, “Busy.” Whether the economy is in an upswing or a downswing the response is always the same. So it’s useful every now and then to look under the hood to see what’s really going on in […]

Time to Refocus on Reputation

by Simeon Mellalieu | November 8, 2011

I think we’ve let ourselves get distracted over the past couple of years by the digital bandwagon. We’ve got all of these new communications channels all around us that promise so much. But what has really changed? Regardless of whether you are broadcasting on Facebook, Sina Weibo or YouTube, we still have our target audiences […]