Posts: Caryn Benisch

Caryn Benisch Author

Caryn Benisch is a managing account supervisor for Ketchum’s Public Affairs practice in Washington, D.C. She brings a background in broadcast journalism and years of experience leading results-driven public affairs campaigns for Fortune 50 companies, trade associations, nonprofits, and thought leaders.

Caryn helps lead Ketchum’s DC Media Team, managing agency-wide requests for beltway media support and developing results-driven earned media strategies for clients across Ketchum sectors. She also manages public affairs, issues-based and corporate reputation programs for a number of Ketchum clients, including GMO Answers – one of the agency’s largest food agriculture clients – where she serves as day-to-day client liaison and oversees all facets of the account.

Prior to joining Ketchum, Caryn was a senior director at Rational 360, a full-service communications firm that specializes in campaign management, strategic message development, crisis communications, and digital strategy. At Rational 360, Caryn managed a number of corporate reputation and public affairs campaigns, applying a unique campaign approach to solve complex communications, public affairs, and marketing challenges.

Before her foray into communications consulting, Caryn was an associate producer for Middle East Broadcasting Networks, where she contributed to the production of live current affairs shows for Arab audiences. Following years of study and several stints in Syria, Egypt, and Jordan, Caryn achieved professional proficiency in the Arabic language, and in 2008, she passed the FBI Foreign Language Test Battery.

Caryn received her Master of International Affairs from Columbia University and her Bachelor of Arts in Political Science from Bates College, where she was inducted into the Scholar Athlete Society and was twice named captain of the Varsity Women’s Tennis Team.

The Post-Midterm Election Political Landscape: What Communicators Need to Know

by Caryn Benisch | November 8, 2018

The country and news cycle is focused on Tuesday’s midterm elections. The balance of power at both the state and federal level is shifting, leaving a host of new faces on Capitol Hill and in legislatures nationwide. These new influencers, regulators and policymakers need to be educated by organizations about their key issues. Communicators play […]