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Posts: Alex Bochner

Alex Bochner Author

Alex Bochner is the Manager of Online Communications in Ketchum’s New York office. Alex manages the online platforms of Ketchum with a primary focus on social. He’s fascinated by communications, and understanding what makes people tick. You can connect with him on LinkedIn.

Social Media Week: The Formula for Marketing Success in 2019

by Alex Bochner | May 6, 2019

The formula for marketing success in 2019 = use the right platforms + post “low-production” content that’s relatable to consumers + share personalized messaging that speaks to your audience’s needs. Sounds pretty straightforward, right? No? Allow me to elaborate. Last week at Social Media Week NYC, I had the pleasure of mingling with 2,500+ peers […]

Finding Social Inspiration In a Galaxy Far, Far Away

by Alex Bochner | February 23, 2017

When looking for creative and innovative ways to share a brand’s story, we often find inspiration from Fortune 100 brands, inspiring purpose-driven organizations or from no-holds-barred start-ups. But sometimes, we can discover inspiration in unlikely and often uncharted territory for communications professionals. Yesterday, NASA hosted a press conference to announce its discovery of seven new […]