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UN General Assembly, Climate Week NYC and the Purpose Landscape

by Jonathan Younger| September 17, 2019

Every September, the global sustainable development community – including businesses, governments and NGOs – focuses on agenda-setting discussions led by the United Nations General Assembly (UNGA) held annually in New York. Empowering and polarizing headlines often emerge from these discussions, and this year’s session – September 17-30 – will hold more programming than in years […]

SHSMD 2019: Health Care is an Industry Out of Time

by Kelly Calabria| September 16, 2019

“The health care industry is addicted to radical incrementalism. We think innovation is a new website.” These were the words Dr. Paul Keckley used to kick off his talk at last week’s Society for Healthcare Strategy & Market Development (SHSMD) 2019 Connections conference in Nashville. The room was filled with health care marketers and communicators […]

Inactivity: the silent social media killer

by Jarrad Blyth| September 13, 2019

“Have you heard of Twitter, Fred in marketing started one for us…” “We should have one for customer service.” “What about a Twitter handle for each region, team—and maybe even products and services should have their own unique accounts!” Fast forward a few years… “Have you heard of Instagram, John in communications created an account […]

Americans Voice Views on Causes They Care About… and CEOs are Paying Attention

by Mary Elizabeth Germaine and Laura Clementi| September 12, 2019

In what some observers might call a “man bites dog” moment, the Business Roundtable (BRT) – a group of nearly 200 CEOs of major U.S. companies – recently proclaimed that a corporation’s purpose should balance the needs of shareholders with stakeholders. That’s really big news, because for decades, the BRT made it clear that Purpose […]

What to Look for at the Groceryshop Conference, and Why

by James Peters| September 10, 2019

Personalization, convenience and value are what consumers demand and expect from retailers. The question for grocers is – how are you delivering on those expectations to drive growth? Winning the customer engagement game in grocery retail reality is ever-challenging, especially given the ongoing influence of online shopping and social media in the consumer lexicon. Such […]

Countdown to Natural Products Expo East

by Grainne Sweetman| September 6, 2019

The Ketchum Cultivate team looks forward to our own version of back-to-school in September. It’s about this time every year we pack our bags – including an extra one to stash the loads of new products we’ll collect – and head to Baltimore for Natural Products Expo East (NPEE). For a few days, the Baltimore […]