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Web Summit 2019: Five Key Takeaways from our Pop-up Agency in Lisbon

by Gesine Maerten| November 15, 2019

Nine days, eight creative minds, one experiment. Last week our colleagues from Germany set up camp with a pop-up agency in Lisbon while reporting live-and-direct from Web Summit, one of the biggest tech conferences in Europe. The team worked with clients on the ground, tested new forms and methodologies of communications and collaboration, and collected […]

The FTC’s Disclosures 101 for Social Influencers: What You Need to Know

by Kimmy Kovacs| November 14, 2019

The FTC recently released “Disclosures 101 for Social Influencers,” which has raised many questions from clients regarding what’s new? What’s changed? And most importantly, how does this impact my brand’s social media influencers? Instead of a paradigm-shifting game changer, this new document reinforces several best practices that our Legal and Influencer teams already have in […]

Can Companies Afford to Take a Stand?

by John Bradbury and Andrew Moesel| November 13, 2019

How risky is it, really, for companies to speak out on political or cultural issues? The new reality—in which some stakeholders expect corporations to express their opinions on controversial topics—understandably makes many corporate leaders very nervous. In this hyper-partisan, social media-driven environment these political and cultural matters have vocal opponents on both sides, and the […]

Consumers Have Questions About Data Privacy. Does Your Company Have Answers?

by Melissa Kinch and Lisa Sullivan| November 11, 2019

Attention, data-centric companies (and these days, that means just about every brand). Consumers care about data privacy. A lot. According to Ketchum’s second annual Social Permission and Technology Study, two-thirds (66%) of consumers surveyed are worried about data privacy, which is the exact same percentage as those concerned about data security1. One of the primary […]

Davos Insider: 6 Themes for the World Economic Forum Annual Meeting 2020

by Laura Clementi and Richard Griffiths| November 5, 2019

As the final weeks of 2019 begin to settle in, eyes and minds are quickly shifting focus toward what the new year will bring. For many of our clients, that means setting sights on The World Economic Forum’s Annual Meeting in Davos – a highly anticipated gathering of the world’s top government, business and civil […]

Top Trends from FNCE

by Jaime Schwartz| November 1, 2019

Earlier this week, more than 10,000 nutrition professionals and food industry executives gathered in Philadelphia for the annual Food and Nutrition Conference and Expo (FNCE®) hosted by the Academy of Nutrition and Dietetics. Members of the Ketchum team were on site, attending sessions, learning about new research and scouring the exhibit hall for new products […]