The Vital Need to Consider All Stakeholders in COVID-19 Communication 

by Rob Flaherty| April 6, 2020

For many years now, experienced CCOs and agency counselors have appreciated that issuing segmented and conflicting messages to different stakeholders doesn’t work anymore. Fueled by the transparency of social media, what you say to employees had better be consistent with what you say to Wall Street and your customers, and vice versa. Everyone sees everything. […]

To My Webcam, with Love: For the Sake of Our Relationship, Sometimes We Need to Be Apart

by Amanda Kowal Kenyon| April 3, 2020

There are few bigger webcam proponents than me. In a recent post, I discussed the importance of webcam-enabled virtual meetings and touch-bases in the midst of the COVID-19 crisis, when they can be so much more engaging and do a better job replicating real-world presence than the phone. They feel more connected and human, which […]

Food for Thought: What Media Want You to Know About Food Reporting During COVID-19

by Jennifer Reinhard and Erica Saviano Tsioutas| April 2, 2020

Over the past few weeks, the COVID-19 pandemic has reshaped our lives along with the way the media tell their stories. For those media covering the dynamic food industry, their plates have literally and figuratively changed—from how they’re covering the U.S. food supply to giving their readers ideas for home cooking. This also means PR […]

Be Human, Be Humble, Be Helpful: Earnings Communications in the Time of COVID-19

by Scott Schneider| April 1, 2020

Over the last few weeks, every day has been unprecedented. Last week’s unprecedented jobless claims numbers followed weeks of unprecedented stock market volatility, which followed unprecedented news about an unprecedented global pandemic. As March and the first quarter of 2020 end, companies are putting together their strategies for reporting financial results in the middle of […]

Agile Content in the Age of WFH

by Maury Postal and Chris Magura| April 1, 2020

In the age of working and living from home, content is a much–needed source of substance consumers crave. Traditional content production has been shaken, with studio spaces shutting their doors, traditional production crews packing up and communications professionals across the globe wondering “What should we and CAN we post?”   CAN WE AND SHOULD WE POST?  […]

The $2 Trillion COVID-19 Stimulus: How Health Systems Manage Current Needs and Recovery

by Luke Dickinson| March 31, 2020

A few days ago, President Trump signed into law a $2 trillion bill to address the impact of the coronavirus (COVID–19) – the largest emergency relief package in U.S. history. Approximately $100 billion of that total is allocated to health systems and hospitals on the front lines of the crisis.   With healthcare professionals among the hardest hit, the need for financial resources, increased capacity, protective gear and supplies is great. Hospital CEOs are responding in force with public reassurance and innovative strategies, but the financial outlook is […]