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Close Your Laptop and Meet Employees IRL: What Employees Really Want from Leaders in the AI Era

by Lauren Butler and Kabira Ferrell| March 2, 2026

By Lauren Butler and Kabira Ferrell In recent years, many companies have obsessed over how to navigate perceived generational differences, investing heavily in platform strategies, short-form video content, and polished digital experiences to reach different age cohorts. We’ve chased assumptions like Gen Z wants TikToks, Millennials crave authenticity on Instagram, Gen X prefers email, and […]

Blackweek 2025: Key Insights for Authentic Brand Growth in the Culture Economy

by D’Anzia Robertson| October 25, 2025

Dancing with the Stars is Hot Again — What Brands Can Learn

by Ketchum| October 20, 2025

The Content Triple Play: Meeting Audiences Where They Are In Their Media Journey

by Melissa Kinch| October 17, 2025

The Countdown is ON: The 2026 FIFA World Cup will be the Biggest Stage for Football, Media & Brands

by Ketchum| October 9, 2025

The Evolving Role of PR and Communications: Keeping Brands Top of Mind

by Mary Elizabeth Germaine| August 19, 2025

Brand salience is more critical than ever in today’s hyper-competitive landscape. To win, brands must not only be top of mind, but they must also be recalled unprompted .......