Insights

Home > Insights

Ketchum Blog

twitter-analytics.jpg
August 28, 2014
Twitter has opened up its analytics platform to all users this week. The data has previously only been available...
content-marketing-strategy.jpg
August 26, 2014
Content marketing, in general, is big business—and it’s only growing in terms of investment levels from...
AppStoreIcon.png
August 21, 2014
Part 1: The Lay of the Land–App Discovery Developing and launching a successful mobile app can become (and...

Special Reports

Welcome to the 2014 Ketchum Leadership Communication Monitor (KLCM), exploring the perceptions of over 6,500 people in 13 countries on five continents regarding effective leadership, effective communication and the intrinsic link between the two.

Many of us use the term ‘leadership’ in business as if it means one thing. But put ten people in a room and you’re likely to get ten different definitions. Everyone will agree it’s vital. But the consensus of what good leadership looks like is fuzzy.

A Ketchum webinar featuring Rebecca Lieb on how brands must combine paid, owned and earned media.

Rob Flaherty talks with PRWeek on his role as CEO of Ketchum and how he is working to build the agency into a global proposition.

Companies that cut corners and avoid responsibility now - in areas ranging from environmental policies and labour practices to paying corporate taxes and supporting public health - pay a price later.

Pages

Videos

Ketchum's thought leaders forecast the trends of 2013.

How PR serves a social purpose by enhancing leadership through the power of communication.

Ketchum Global Research & Analytics (KGRA) offers cutting-edge analytic modeling techniques.

Recommendations on creating a goal-orientated, engaging, authentic social media strategy.

Pages