Proving the best way to lead is by example, Ketchum helps garner corporate support for the World Economic Forum (WEF) initiatives that address HIV/AIDS, tuberculosis and malaria in developing countries by offering its own services to the organization – for free.
Roche and Ketchum use celebrity media cachet to turn the spotlight on breast cancer testing and education. (Note: This campaign was not conducted in the U.S.)
Blogging for PRWeek magazine, Rob Flaherty, Senior Partner and President of Ketchum, reports on the PR perspective from the World Economic Forum Annual Meeting in Davos, Switzerland, from Jan. 27 to Jan. 31.
Ketchum’s Global Food & Nutrition Practice recently hosted a webinar to examine how marketing and public relations professionals can prepare to address issues and opportunities surrounding health and wellness in a year that promises to be a significant year for food policy.
Ketchum and Ketchum Pleon have announced the creation of a single change management entity -- Ketchum Pleon Change -- six months after Ketchum and Pleon announced an agreement that marked one of the largest mergers ever in the public relations industry.
Ketchum Senior Partner and President Rob Flaherty remarks on how the World Economic Forum Annual Meeting offers an opportunity for CEOs to consider the dynamics of the multiple stakeholders who play parts in determining corporations' success.
Ketchum Senior Partner and New York Director Barri Rafferty will participate in a Public Relations Society of America New York chapter panel to discuss current issues facing women.
Ketchum Pleon Managing Director of Financial Communications Marc Drechsler will deliver the “Chair’s Afternoon Remarks” at the German M&A and Restructuring Forum conference in Düsseldorf.
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