Ketchum helped Kodak take advantage of a “sore spot” for consumers – namely the high cost of ink – and added a touch of humor to promote Kodak’s new inkjet printers and low-cost, premium ink cartridges.
Ketchum and client Dreyer’s Ice Cream were honored with Consumer Launch Campaign of the Year and overall Campaign of the Year at the 11th annual PRWeek Awards, and the agency also took home awards for work on behalf of Frito-Lay and Kodak and two honorable mentions, including Large PR Agency of the Year.
Ketchum and TBWA\RAAD\PR have announced the formation of a joint venture called Ketchum Raad Middle East, which will deliver enhanced capabilities to clients in the Middle East and North Africa through TBWA\RAAD\PR's operations across 14 cities in 12 countries.
Ketchum and Ketchum Pleon have announced the creation of a single change management entity -- Ketchum Pleon Change -- six months after Ketchum and Pleon announced an agreement that marked one of the largest mergers ever in the public relations industry.
In a blog post for PRWeek magazine, Ketchum Senior Partner and President Rob Flaherty discusses how it's time to develop a measure of relationship capital and recognize it on the balance sheet of a company.
In a new article in PRmoment magazine, Ketchum Pleon President and 20-year-plus PR veteran David Gallagher offers five insights on what makes a promising PR pro.
Ketchum Partner and Sports & Entertainment Director Ann Wool discusses some of the most notable public relations challenges and opportunities of the 2010 Winter Olympics, based on her experiences at past Olympics events.
Ketchum Senior Vice President of Crisis Management James Donnelly explains the challenges and opportunities associated with five beliefs about managing crises online, in an article from the spring 2010 issue of The Public Relations Strategist.
Ketchum Global Brand Marketing Practice Director Kelley Skoloda will participate in a case study panel at the 6th Annual M2W (Marketing-to-Women) Conference in Chicago.
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