Ketchum’s Global Food and Nutrition Practice conducted online research among 200 primary food shoppers in each of these five countries – Argentina, China, Germany, the UK and the US. – to learn how attitudes have shifted about food and food companies and to determine what consumers would do if they were named CEO of the world’s food supply.
Food 2020: The Consumer as CEO will be the driver for growth in all segments – food service; industrial food and ingredient sales; consumer commodities and branded food products – the question is whether you are prepared to sit in the front or back seat.
See below for additional materials: