 Engage in a creative challenge . . .
Share an idea . . .
Ignite the Mindfire.
"To have a great idea, have a lot of them," Thomas Edison said.
Following Edison's advice, one of the ways we've added to the flow of ideas and diversity of insights that we generate for our clients has been through the creation the public relations industry’s first external crowdsourcing site -- Mindfire. Launched in 2010, Mindfire is an open innovation community where graduate and undergraduate students with demonstrated creativity, communications and digital skills are presented with real business challenges facing Ketchum and its clients.
Hundreds of students from over 30 leading universities – including Syracuse University (U.S.), the University of Southern California (U.S.), Bournemouth University (U.K.), CELSA Paris-Sorbonne (France), Tsinghua University (China), Chinese University of Hong Kong, Symbiosis Institute of Media and Communication (India), and Universidad Argentina de la Empresa (Argentina) – submit creative ideas, comments and insights to the shared community. In return, students gain practical experiences, global perspectives and unique incentives from Ketchum, including career coaching with Ketchum leaders, exclusive webinars, prizes and job notifications, as the video below shows.
Interested in finding out more about how Mindfire taps a global network of students to broaden its ideation for clients? Get in touch with Ketchum's Global Creative Incentives Manager, Brian Keenan. |
What People Are Saying About Mindfire
“Great ideas can come from anywhere, so Frito-Lay North America was delighted to tap in to crowdsourcing platform to gather inspiration from fresh-thinking minds. As someone who is often on the hunt for smart, innovative talent, Ketchum’s Mindfire is a compelling proving ground for ambitious students.”
-- Aurora Gonzalez, Senior Director, Public Relations, Frito-Lay North America
“Our generation is the future of public relations. Mindfire is a great way for students to build relationships early in our careers using the newest online tools that guide the industry. Plus, it’s a a fun, creative outlet for motivated young PR professionals!
-- Katie Alper, Mindfire participant, University of Maryland
“Mindfire is one dynamite program! This is such a win-win for everyone – Ketchum, students, mentors. It's a great way to help students really understand what public relations is all about and if the field is really right for them.”
-- Suzette Heiman, Director of Planning and Communications, University of Missouri School of Journalism
“In the integrated digital landscape, big ideas can come from anywhere. Mindfire offers a
unique, valuable opportunity for students — born and raised in the era of the social Web -- to
apply their digital nativity and creativity to real, live client challenges.”
– Jonathan Kopp, Partner and Global Director, Ketchum Digital
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