This week, I’m a guest blogger for the PRWeek Insider blog and am sharing some perspectives on several PR topics that have been on my mind lately. In my second post, I talk about the challenge for women to more assertively manage their personal brand and become more vocal in the news for their industries. I invite you to read the full post here and share your thoughts with me.

 

Barri Rafferty is Ketchum’s former CEO and current head of communications at Wells Fargo.