(VIDEO) Global Insights from a World Forum

January 29, 2016

Before attending the World Economic Forum, I spent a lot of time thinking about which sessions to attend and tried to cover diverse topics relevant to our clients and staff. I published a series of blog posts and hosted a webinar, yet there were still many questions left unanswered. As the delegate representing our agency, I put out a call across Ketchum inviting everyone to send me their most burning questions (click to tweet). Here is a sampling of the questions that arose, and the answers that I found.

QUESTION 1
Amit Wadehra, VP, Digital Strategist, Chicago asked a question about crisis in leadership…

QUESTION 2
Paul Middleton, Senior PR Manager, Corporate Communications, London and Antonio Carlos Salles, Associate VP, Public Affairs, Sao Paulo asked for an update on the environment and sustainability…

QUESTION 3
Linda Eatherton, Partner, Managing Director, Global Food & Beverage, Global Practice Development, Chicago asked for a better understanding of the conversation happening around food at Davos…

QUESTION 4
Robert Burnside, Partner, Organizer, Race to Make it Real, Online Social Collaborative Learning, Milan asked a question about CEOs using technology to affect change within their business…

Barri Rafferty is CEO of Ketchum, one of the world’s top communication firms, with offices and affiliates in 130 markets in more than 70 countries. Barri leads Ketchum’s Global Leadership Council to guide the strategy, client service and performance of the agency.

Outside of Ketchum, she participates in a number of groups including the sustainability task-force for the World Economic Forum and is a member of Arthur W. Page Society Page Up program. Rafferty sits on the board of StepUp, an organization with the mission of empowering girls from under-resourced communities to become confident, college-bound, and career focused and she is also a member of the governing body of OmniWomen, Omnicom’s Leading Women’s Network, for which she holds quarterly panel discussions featuring prominent women. She is the recipient of the Plank Center Milestones in Mentoring Award.

Barri is a graduate of Boston University (M.A) and Tulane University and enjoys watching soccer, volleyball, and dance – especially when her son and daughter are involved! Connect with her on Twitter: @barrirafferty