We operate as a boutique within the walls of Ketchum
As a communications consultancy, we combine the deep industry and specialty expertise of a travel boutique with global reach to find unexpected connections that lead to lasting relationships and work that matters. And, we find synergies with our niche specialty offerings when appropriate for our clientele. Our mission is to help our clientele break through the sea of sameness, shifting perspectives to attract and retain the right audiences.
The Transforming Travelers Study
Professionals in Travel and Tourism understand the obsession with breaking down how crisis culture is redefining traveler behavior, loyalty and values. And, for this reason, Ketchum Travel recently surveyed close to 4,000 Americans to understand the patterns in how travelers are reacting, reengaging with the world and redefining their values when it comes to traveling during the nonstop disruption that comes with the COVID-19 crisis.
Truth is, and we have heard it many times, travel will never be the same. So, in the Transforming Travelers study, part of Ketchum’s Brand Reckoning 2020 study, we dug deeper and asked some uncomfortable questions to gauge what travelers are truly feeling, thinking and planning. More here.
Our most popular tool. If you’re a destination or travel brand, where are you on our Rebound Roadmap? Responsible, strategic communications is a powerful vehicle that you should not be afraid to activate. The stops within the road are areas we’ve seen trend amid the pandemic. You can turn off paid, and many have, but earned media and social chatter do not turn off, which is why communications is more relevant than ever. It’s a cost-effective way to inform, educate, and entertain your important audiences during this time. Check out how we can help along the way here.
Survey: Travel Reporters Prepare for a Strong Comeback
Many tourism and hospitality leaders are wondering whether pushing travel right now is the right thing to do, and they’re unsure how it’ll resonate with media. Trust us, it’s a thought that runs through our heads constantly as communications consultants. Journalists are under extreme pressure to deliver quality reporting in an already oversaturated market, too. We surveyed top journalists (some who write for travel-specific publications and some who don’t) to learn about the appetite for reporting on all things tourism. Check out the findings here.
Report: How Travel Influencers are Shifting Gears Amid COVID-19
Among the many professionals stuck at home during COVID-19 have been travel influencers, whose livelihoods depend on the ability to visit new places and share their experiences with their communities. As the pandemic continues to shape the future of how we travel—and who we depend on to inspire that travel—these influencers have been recalibrating their brands, content and business models to keep bringing the relatability, creativity, and authenticity that only they can deliver. But you don’t have to take our word for it. In Ketchum’s latest “Ask an Influencer” Report, travel influencers open up about the impact of COVID-19, how it’s changed them, and how they expect the world to look on the other side of stay-at-home measures.
Real Insights from our Travel Communications Experts
Check out our collection of POVs and recommendations from our travel experts for destinations and travel brands on how to navigate COVID-19:
- Why Taking PTO this Year is Crucial and How Destinations Can Help (July 28, 2020)
- An Evolved Meaning of “Responsible Travel” (July 25, 2020)
- Where Are You on the Rebound Roadmap? (July 10, 2020)
- Summer Travel Reimagined: What DMOs and Tourism Businesses Need to Know About Americans’ Domestic Plans (July 2, 2020)
- Why Agility Reigns Supreme in Post-COVID Travel and Tourism (June 26, 2020)
- Why COVID-19 Will “Altar”—Not Falter—the Destination Wedding Market (June 15, 2020)
- How FAM Trips Will Change in a Post-COVID World (June 10, 2020)
Diversity and Inclusion within Travel
We’re proud and humbled to donate communications expertise and manpower to our chosen pro bono partner, Black Travel Alliance, to support our joint mission of ensuring inclusivity and equal and fair representation of POC within the global tourism industry. As their preferred communications partner, we can help you achieve your goals in strengthening your external and internal diversity efforts. Don’t hesitate to reach out.
Get in Touch
If interested in sitting down (virtually!) to discuss how our team can be of service to you – we’re here to help!
Bettina Garibaldi is a senior vice president within Ketchum’s Travel sector in New York. She brings years of experience leading integrated marketing communications campaigns and is an expert at building and elevating destinations, travel and hospitality brands through media relations, consumer engagement, and strategic partnerships and events. She has a Masters from NYU in corporate communications and has received numerous best-in-class awards for campaigns she’s spearheaded—including Ketchum’s most awarded PR-led campaign for one of her destination clients. She’s originally from Argentina and fluent in Spanish. Her motto is: collect special moments, not things.