Check out some of the most eye-catching campaigns and inspiring innovations shared throughout the past week by members of Ketchum’s global Creative Community.
Belgian beer company Stella Artois has created an interactive Facebook app that allows you to send a virtual group of carolers – including famous English actress Alice Eve – to your home or a friend’s. The personalized video integrates Google Street View, so you can see nearby scenery going past the carolers’ car windows. Virtual experiences like these allow more consumers on a global level to interact with celebrities and brands in a personalized, inexpensive way.
The odds that this idea was the result of a client directive or brief? Very unlikely. Whoever did this came up with the idea of a musical corner shop on their own, fought for it, made it happen and will prove it was worthwhile. They took a chance on a cool idea.
Friskies cat food invited consumers to submit to a “Best Cat Video Contest” on YouTube, leveraging peoples’ obsession with cat videos on the web. The winner was this adorable blind cat – the owner filmed his first time playing with toys. The campaign had a CSR component and got great media coverage, leaving a great image of (#client) Friskies.
Before sending out their typical holiday fundraising letter to past and future donors, the Foundation for Queen Silvia Children’s Hospital asked their young patients to draw on them, cut fun shapes in them, and fold them into flying objects. This is an excellent example of how fundraising campaign can involve those in need in a creative and dynamic way!