The Kids Clairvoyant Heat Things Up

Let’s not just come up with an Out Of The Box idea. Let’s really crawl out of a box.

In an effort to reach back pain sufferers in an unconventional manner, ThermaCare launched an educational and sampling program that invited thousands of back pain sufferers to experience the healing power of heat. Ketchum developed an integrated approach using online and offline influencers, micro-targeting – and why not – a contortionist in a glass box.