The Radio Method for Twitter

July 21, 2011

Have you ever listened to the radio for an extended period of time and thought to yourself, “They just played that song!”

Radio programming is based on research, and stations typically allow around 45 minutes between plays for power songs (those that research says people like the most). The thought is that most people listen to the radio in 15-minute increments, and when you tune in the station wants you to should a “hit.”

By frequently repeating popular songs, stations make sure that the average listener hears something they like when listening.

Twitter can be used in a very similar way.

If you publish content on something such as a blog, it’s highly likely that you tweet the new content shortly after it’s published. Upon tweeting the content, a small percentage of your audience may see the tweet, but stopping there simply means that a large percentage of your audience isn’t getting your content.

There is absolutely no shame in tweeting about the same thing multiple times throughout the course of a day. When doing so, it’s a good idea to change up the copy a bit because sending the same exact tweet time and time again can appear a bit spamish.

This method allows you to better leverage your content and get maximum exposure on Twitter.

Now, there is a disclaimer for this method. Just like radio, when you overplay a song, your audience gets annoyed and tunes out. It’s important to pay attention to your social audience and make sure you don’t abuse the practice.

Happy tweeting!
P.S. I’m the goofy-looking guy in the photo above talking to 50 Cent. Here’s one of my old radio clips from back in the day.