NEW YORK, June 12, 2018 – Leading global communications consultancy Ketchum took home three Silver Anvil awards and four Awards of Excellence at an award ceremony held last week in New York. The Silver Anvils are sponsored by the Public Relations Society of America (PRSA) and recognize the best in strategic public relations planning and execution. Including its most recent wins, Ketchum continues to hold the record as the firm with the most Silver Anvil wins since the program’s inception, with 178 total Silver Anvils.
“The Silver Anvils are a barometer for the best and brightest work to come out of our industry,” said Barri Rafferty, partner, president and CEO of Ketchum. “It is always an honor to be recognized with these awards, which are the result of our strong client partnerships that stand the test of the time, as well as the creative and collaborative culture that sets us apart.”
Ketchum and its clients won awards in the following categories:
MOST EFFECTIVE CAMPAIGN ON A SHOESTRING BUDGET ($5,000 TO $10,000) – BUSINESS
“Not So ‘Cheesy’ Prom”
Frito-Lay’s Doritos with Ketchum
MARKETING – BUSINESS TO BUSINESS (PRODUCTS)
“HPE Takes Its Mars-Shot”
Hewlett Packard Enterprise with Interfuse Communications, a Ketchum Company
CONTENT MARKETING – ASSOCIATIONS, GOVERNMENT, NONPROFIT ORGANIZATIONS
“Prescribed to Death”
National Safety Council with Ketchum, Energy BBDO, m ss ng p eces and PHD
In addition, Ketchum and its clients received Awards of Excellence in the following categories:
EVENTS AND OBSERVANCES MORE THAN SEVEN DAYS – BUSINESS PRODUCTS
“A Neighbor to Count On: Food Lion Celebrates its 60th Anniversary”
Food Lion with Ketchum
INTEGRATED COMMUNICATIONS – CONSUMER PRODUCTS (FOOD & BEVERAGE)
The Wendy’s Company with Ketchum, VML and Spark
PUBLIC SERVICE – ASSOCIATIONS, GOVERNMENT, NONPROFIT ORGANIZATIONS
Truth Initiative with Ketchum, 72andSunny and Assembly
INTEGRATED COMMUNICATIONS – CONSUMER PRODUCTS (PACKAGED GOODS)
“Locker Room Talk”
U by Kotex with Ketchum
The Silver Anvils honor organizations that have successfully addressed a contemporary public relations issue with exemplary professional skill, creativity and resourcefulness.
Earlier this year, Ketchum won its sixth PRWeek Campaign of the Year Award for its work with Frito-Lay and was named WARC’s No. 2 digital agency in the world. In 2017, the firm won 26 Cannes Lions, making it the 2017 Cannes Lions Festival’s most-awarded PR firm, and was named one of the Top Places to Work in PR by PR News. Most recently, Ketchum was named Creative Agency of the Year by the Holmes Report at the 2018 North American SABRE Awards, and won four PRWeek Global Awards and seven EMEA SABRE Awards on behalf of its clients.
Ketchum is a leading global communications consultancy with operations in more than 70 countries across six continents. The Holmes Report’s Creative Agency of the Year, Ketchum is the winner of 45 Cannes Lions and an unprecedented six PRWeek Campaign of the Year Awards. Ketchum partners with clients to deliver strategic programming, game-changing creative and measurable results that build brands and reputations. For more information on Ketchum, a part of Omnicom Public Relations Group, visit https://www.ketchum.com.
About Omnicom Public Relations Group
Omnicom Public Relations Group is a global collective of three of the top global public relations agencies worldwide and specialist agencies in areas including public affairs, marketing to women, fashion, global health strategy and corporate social responsibility. It encompasses more than 6,000 public relations professionals in more than 330 offices worldwide who provide their expertise to companies, government agencies, NGOs and nonprofits across a wide range of industries. Omnicom Public Relations Group is part of the DAS Group of Companies, a division of Omnicom Group Inc. that includes more than 200 companies in a wide range of marketing disciplines including advertising, public relations, healthcare, customer relationship management, events, promotional marketing, branding and research.
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