Last week, I had the opportunity to attend South by Southwest with Ketchum colleagues from a range of offices, practices and client teams. As luck would have it, colleagues and I were armed with a Kodak video recorder and managed to land some cool interviews with the likes of Guy Kawasaki, Yoni Bloch (Israeli rock band member, TV star, and CEO and co-founder, Interlude), and more.
Here’s the first of these interviews, with Israeli rock and TV star Yoni Bloch. As you watch it, you might be thinking the same thing as many other people: “Does Jonathan fantasize about being a TV news reporter?!” The answer is no. Enjoy the video!