60 Seconds With Ketchum: Developing a breakthrough Thought Leadership Platform

Aiming for a thought leadership platform which really helps your organization stand out? A theme you can really own and lead on? Our expert Alina Dimofte outlines a path to thought leadership success in 60 seconds.

Alina is an Account Manager with the Corporate & Public Affairs Practice at Ketchum in London. She has pan-European project managing experience, specialising in thought leadership, reputation campaign planning and delivery, stakeholder engagement and media relations. Alina is a geopolitics junky with a particular interest in Asia and development affairs, so if looking for the office copy of the Economist, it is probably on her desk.