First the Tokyo 2020 Olympic Games and now Wimbledon, the latest sporting casualty. As the weeks pass by, we see a continual reshaping and shifting of the things in life we have become accustomed to seeing and partaking in. However, there have been plenty of virtual activities filling the void and several brands and famous figures have come to the country’s rescue with remedial exercise workouts, home schooling tips and free advice for businesses trying to stay afloat. In this edition we take a closer look at behavioural shifts in the new normal and how brands should be looking ahead to a post COVID-19 world because this virus has fast-tracked a generational behaviour shift in a short space of three months…and many of these behaviours will be here to stay.
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