As you may have heard, we at Ketchum are collaborating with RoomtoRead on a social project that provides access to education for women who live in extremely poor areas. (*client)
To support this effort, Ketchum Spain launched a Twitter initiative to contribute this important cause. The dynamic campaign is based on sharing a tweet related to girls’ education access by mentioning the following hashtags: #Education4Freedom and #GirlsEducation. (Click to tweet)
For each of these tweets, Ketchum Spain will contribute €0.50 towards RoomtoRead’s girls education program.
In 2013, Ketchum celebrated its 90th anniversary by collecting donations from all of our offices around the world. We collected a total of $95k, which will go towards granting secondary school education for 95 girls in Tanzania and India for the next four years.
According to RoomtoRead records, 42% of girls from developing countries are not enrolled in school and, consequently, are doomed to a life of slavery and poverty.
So we invite you to join this initiative, knowing that your support will result in significant changes in the lives of so many girls who today cannot dream and hope for a better future.
Make your way over to Twitter now and share a tweet using the hashtags #Education4Freedom and #GirlsEducation. Consider your tweet the key for a better destiny for thousands of women.