Break Through Buzz: Now You See It, Now You Don’t

Break Through Buzz is the creative stuff that impressed Ketchum’s creative community this week. Check out what captured our imaginations and inspires us to keep pushing the boundaries of possibility.

elena

Protection From Prying Eyes
Selected by Elena Weinstein


This ad takes a creative approach to covertly gearing different messages to adults and kids based on what can be seen from various vantage points. The goal is to promote activism against child abuse and appeal to those who are abused without the perpetrator seeing. While there has been some contention about its efficacy, at the very least it creates an impetus for advertisers to find innovative ways to reach different demographics, like children, by leveraging technology and unique displays in an attempt to educate and empower.

charlotte

Pedaling Peddlers
Selected by Charlotte Haigh


These innovative retailers put a cost-effective AND eco-friendly spin on treats like coffee, ice cream and smoothies by powering them with bicycles. A great example of how we can repurpose old technologies to new ends. I hope to see these brands spinning around New York sometime soon!

jeff

A Look Inside a Brilliant Mind
Selected by Jeff Lewonczyk

Saul Bass, one of the genius communicators of the 20th Century, would have turned 93 on May 8. (If you’re not familiar with his work, check out this week’s Google doodle in his honor.) Among the various tributes, I came across Bass’s Oscar-winning short documentary from 1968, “Why Man Creates.” This film doesn’t so much describe the creative process as embody it through a series of lenses: a cartoon trip up the edifice of Western civilization; sequences of a fictional artist building a rebellious sculpture and popping off dismissive critics; a parable about an over-exuberant ping pong ball; and so much more. It’s a bit dated in places, but in the most charming possible way – and its underlying messages endure.

Charlotte is a proud member of the Ketchum’s three-person Innovation team. When she isn’t in pursuit of “that one big idea” she can be found singing in Gotham Rock Choir (undoubtedly the best community choir within a two-mile radius), jogging in Central Park or attempting to cook Spanish cuisine in her apartment in Manhattan’s Lower East Side.