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Posts:technology

The robots are here, but human creativity powered by analytics is our advantage. Here’s why.

by Barri Rafferty| August 27, 2019

There’s no doubt that big data and artificial intelligence (AI) are changing the face of employment as we know it. According to one recent study, 45 percent of jobs that currently exist in America are at risk of potential automation within the next 20 years. For evidence, look no further than the autonomous vehicle – […]

Food for Thought: Is Your Company Ready for “Techlash”?

by Melissa Kinch| March 21, 2019

Technology brands have championed the idea of disruption in all parts of our businesses and lives. But is there a different kind of disruption coming for the industry?  One marked by diminished reputations and lack of adoration from consumers?

Time to Shift Gears on the Driverless Car?

by Lisa Sullivan| April 10, 2017

As communicators, our job is to understand where our audience is starting its journey. Our communications plan acts as a strategic roadmap, clearly lighting the path from point A to point B. That was the genesis of Ketchum’s Next-Gen Guide to the Connected Ride, a study of close to 1,000 16- to 24-year olds’ views […]

Convergence: Automotive and Tech Are Now Inseparable

by Natalie Kumaratne| February 12, 2016

We’ve come to a place where your most treasured possession may not sit in the garage, but might park in your pocket. It’s no longer a matter of horsepower, fuel efficiency and number of cup holders, but rather how well your car can connect to your phone, sync up with your home monitoring system and […]

Here Comes the Future: 5 Technology Game-Changers That Will Transform the World in 2016

by David Vindel| December 16, 2015

Remember the words “disruptive technology?” Every entrepreneur, business and technology firm used these words to help them advance their business and source funding, it was the crux of their elevator pitch. Today, these words are redundant. Technology has disrupted everything from the way we interact with companies, consume, communicate, buy and sell. But rest assured, […]

SXSW 2015 Survival Guide

by Brad Simon| March 11, 2015

A biochemist, cosplay Sailor Moon and Malcolm Gladwell walk into a bar … That would be the opening to a pretty hilarious joke if it wasn’t bound to be realized at #SXSW2015. This year’s conference promises to be the biggest and most diverse yet and, luckily for me, I’ll have a front row seat (or […]