News + Views

by Danny Whatmough| March 19, 2014

The problem when something is hyped beyond all recognition is that you expect the impossible. And when it comes to hype, SXSW is right up there. So I went to SXSW for the first time last week with conflicted expectations. On the one hand hoping for a silver bullet that would point the way to […]

by Elizabeth Adams| March 13, 2014

It’s hard to put into words how my experience at SXSW was. I guess truly amazing would be a great start. I left the well-known tech conference feeling inspired, energized and grateful. I feel fortunate that Ketchum made the investment for me to attend. It adds credibility to what I do, and has given me […]

by Stephen Strong| March 11, 2014

One of the major trends at SXSW this year is wearable technology. There are over 60 conference sessions covering the topic alone, including smart hats, shirts, shoes and more. In the near future, your wardrobe will not only need to match in color, but also by Wi-Fi connections. The topic of gesture mechanics (controlling computers […]

by Tim Weinheimer| March 11, 2014

Having just recently completed our work on the nationwide Electronic Health Records Awareness campaign, I came to SXSW 2014 with a more narrow learning focus – to gain new insights into the advancements of wearable technologies and their impact on personal health management. I’m happy to report that several wearable technology makers are getting closer and […]

by Ron Surfield| March 10, 2014

You’ve heard about 3D printing, right? It seems cool in concept, and I’m sure it’ll revolutionize many aspects of manufacturing and related businesses, but I didn’t really pay attention to what seemed to be a “novelty” so far. On top of that, I didn’t come to SXSW expecting that I’d learn a lot about what […]

by Andrada Morar| March 10, 2014

Since exercise does more for the brain than it does for the body, and running especially brings our mood, attention, motivation and stress levels back into equilibrium, I started my SXSW experience with an Equinox cross run challenge. I’m happy I did, because I got the chance to train with a superstar coach – check out […]