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Posts:November 2020, purpose

The Next Chapter: A Case for Stronger Post-Election Communication

The Next Chapter: A Case for Stronger Post-Election Communication

by Tamara Norman and Bill Zucker| November 9, 2020

There’s little doubt that, like many things in politics, different Americans watching Saturday evening’s speeches from President-elect Joe Biden and Vice President-elect Kamala Harris had different emotions. But as we turn the corner from an unprecedented moment in our history, communicators have a chance to seize on the tone of the incoming President as they […]

LGBTQ, Intersectionality and Brands: A Conversation with Rich Ferraro of GLAAD

LGBTQ, Intersectionality and Brands: A Conversation with Rich Ferraro of GLAAD

by Lindsay Wagner| November 2, 2020

Recently, Ketchum colleagues had the privilege of hearing from Rich Ferraro, the chief communications officer of GLAAD—an organization that works through entertainment, news, digital media and with brands to share stories from the LGBTQ+ community that accelerate acceptance. I was inspired by the work he and his colleagues are doing, their strategic approach, the successes […]