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Posts:January 2014, millennials

Building the Case for Sustainability with Millennials

by Barri Rafferty| January 30, 2014

Everyone agrees now that sustainability is key to growing business, but how can companies engage consumers to embrace sustainable behavior? This was the question examined at the World Economic Forum in 2012, which led to three pilot initiatives in 2013 and 2014 that focused on Milliennial consumers. One of the initiatives with which I was […]