Filters

Posts:April 2022, Writing

lacey-teal

Health Equity Internship: An Inaugural Experience for an Inaugural Intern

by Lacey Teal| April 29, 2022

It’s safe to say, you never know how far sharing a simple hello will take you. That is how I found my beginnings at Ketchum. Near the end of my undergraduate education, I developed an interest in public health marketing and communications. I recognized the value of using these disciplines to educate and inform the […]

Twitter app displayed on phone screen

Digital Perspective: Elon Musk’s Twitter Deal

by Erin Ledbetter and John Ratcliffe-Lee| April 28, 2022

After nearly a month of uncertainty, Twitter has accepted Elon Musk’s offer to buy out shareholders, officially taking the social network private. Musk has been an outspoken shareholder in recent months, calling for changes in the platform’s policies around content moderation and in the user experience. It is unclear how quickly, or even if, Musk […]

Person creates TikTok video participating in the popular Bottle Flip Challenge.

Earned Media Tactics: 5 Ways Brands Can “Pop” in Pop Culture Media Moments

by Irene Rogers and Erica Saviano Tsioutas| April 20, 2022

As we scroll through our social media feeds and flip through TV channels, brands are popping up in pop culture moments. Whether it’s big events like the Super Bowl and the Academy Awards or small ones like what’s trending on Netflix and the latest TikTok trend, when brands are involved in these cultural conversations, PR […]

To Engage or Not: Responding to Issues Outside Your Business

To Engage or Not: Responding to Issues Outside Your Business

by Tamara Norman and John Bradbury| April 19, 2022

This story was originally published on CommPRO.biz. Your response to issues outside your core business is still a business decision. So treat it like one. Companies and brands are more likely these days to take stands on social and political issues outside their core areas of business. When they don’t, some stakeholders, who expect they […]

Crop harvest field

Agri-Pulse Agriculture & Food Policy Summit: Climate, Nutrition and the 2023 Farm Bill

by Alec Varsamis| April 14, 2022

It’s a tricky time for farmers, producers, food companies and other agriculture stakeholders.   With 2022 being an election year, legislation has been stalled in Congress and actions to ease the pain consumers and businesses are feeling from inflation have largely rested on President Biden’s shoulders. The industry is feeling the pinch from rising input costs […]

Ketchum team members at SXSW Future of Food Conference

Our Take: SXSW Food Industry Trends

by Jillian Semaan and Amelia Keleher| April 8, 2022

History of SXSW 2022 SXSW began in the 80’s as a local music festival in Austin and transcended into what many of us know today as one of the greatest connectors. It brings together everyone from creatives and celebrities, to start-ups, government officials, industry experts and activists – many of whom are working to build […]