Posts:February 2017, Writing
The Migration from Digital to Phygital
The world is set to undergo the next evolutionary phase in digital communication – and, for once, it has little to do with technology. Instead it will be about how brands communicate with content-hungry audiences and become fully connected in all aspects of their lives, whether they’re visiting their local supermarket or checking out their […]
Finding Social Inspiration In a Galaxy Far, Far Away
When looking for creative and innovative ways to share a brand’s story, we often find inspiration from Fortune 100 brands, inspiring purpose-driven organizations or from no-holds-barred start-ups. But sometimes, we can discover inspiration in unlikely and often uncharted territory for communications professionals. Yesterday, NASA hosted a press conference to announce its discovery of seven new […]
Spoiler Alert: The Oscars are About Making Connections
Quite a few years ago I started hosting an Oscar party at my house where a group of friends gather to eat, drink, cast their votes, and watch the results roll in. It’s an eclectic group from various parts of my life that usually includes someone who is in from out of town. Some are […]
Programmatic Ads: Is the Proof in the Pudding?
When my programmatic writing wheels started turning, my mind immediately swung comfortably to the search, social, native and video pieces on my imaginary, but personally preferred, paid media chess board. There I could easily talk about the who, what, when, where, why, and how I want to target – along with what the results would […]
Four Disruptions That Will Change Your Employee and Customer Experience
Trend tracking is an integral business tool that can give companies a leg-up on their competition, help predict areas of growth and gain insight into the minds of consumers. With 2016 in the rear-view, now is the time to focus on ways to advantageously position your company for success. Here are four disruptions organizations need […]
CSR: Will The Private Sector Pass the Test?
Despite the urban/rural divide that political winds have carried with recent events in Great Britain, the United States and other countries, and potential changes to current environmental and social-economic structures, companies have a choice to make: Will they increase their advocacy and investment in Purpose (CSR, social and environmental issues), or will they take advantage […]