Posts:January 2014, World Economic Forum

Building the Case for Sustainability with Millennials

by Barri Rafferty| January 30, 2014

Everyone agrees now that sustainability is key to growing business, but how can companies engage consumers to embrace sustainable behavior? This was the question examined at the World Economic Forum in 2012, which led to three pilot initiatives in 2013 and 2014 that focused on Milliennial consumers. One of the initiatives with which I was […]

8 Key Topics from the World Economic Forum

by Barri Rafferty| January 27, 2014

I recently returned from the World Economic Forum’s annual summit in Davos, where I spent time among some of the world’s most influential people as they discussed the trends that will shape our future. With topics ranging from youth unemployment to sustainability to happiness, I thought it would be helpful to work with one of […]