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Posts:April 2020, Video
Telling Client Stories of Hope and Heroism: A Q&A with the EVP of Ketchum Studios
by Bob Peterson and Denise Kaufmann| April 27, 2020
Bob Peterson, executive vice president and day-to-day lead of Ketchum Studios, talks with North America Director of Client Development Denise Kaufmann about why it’s important for brands to speak out and share stories amidst uncertainty—and what it’s like to run a full-scale studio from your basement. DK: In this environment, many clients are hesitant to […]
