NEWS + VIEWS
Posts:February 2012, Trends
Generating Positivity in 2012
Nicky Preston is a consultant at ICON International Communications, Ketchum’s exclusive affiliate partner in Singapore and Australia. Somehow January went by with a blink of an eye, February has come and is almost gone, and before we know it we will find ourselves in March. So let’s take a minute to reflect and develop goals […]
Six Super Bowl Ad Themes and How They Apply to PR
by Lauren Sugarman| February 7, 2012
Needless to say that it wasn’t just the Giants and Pats who had a lot of skin in the Super Bowl. As marketers, we can appreciate the work that went into the various ads and the anticipation of seeing how they’ll perform – whether it be via The USA Today admeter, mentions in social media, […]