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Posts:February 2012, Trends

Generating Positivity in 2012

by Editor| February 17, 2012

Nicky Preston is a consultant at ICON International Communications, Ketchum’s exclusive affiliate partner in Singapore and Australia. Somehow January went by with a blink of an eye, February has come and is almost gone, and before we know it we will find ourselves in March. So let’s take a minute to reflect and develop goals […]

Six Super Bowl Ad Themes and How They Apply to PR

by Lauren Sugarman| February 7, 2012

Needless to say that it wasn’t just the Giants and Pats who had a lot of skin in the Super Bowl. As marketers, we can appreciate the work that went into the various ads and the anticipation of seeing how they’ll perform – whether it be via The USA Today admeter, mentions in social media, […]