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Posts:July 2020, Travel and Tourism

Just Launched: Transforming Travelers Study

by Bettina Garibaldi| July 30, 2020

Professionals in Travel and Tourism understand the obsession with breaking down how traveler behavior, loyalty and values are being redefined by crisis culture—the uncertainty of health risks, economic downturn and restrictions in day-to-day living caused by COVID-19 and intensified by flashpoint events highlighting systemic racism. For this reason, Ketchum Travel recently surveyed close to 4,000 […]