NEWS + VIEWS
Posts:April 2021, Travel and Tourism
There Are No Good Guys or Bad Guys in Food
In food PR and communications, part of our job is to tell stories. But too many stories have heroes and villains, and the world of food production isn’t quite that simple. I’ve spent a better part of my career in the meat industry. I am passionate about animal protein on many levels: nutritionally, environmentally and […]
Addressing COVID Burnout in Financial and Professional Services
by Becca Cooper| April 29, 2021
As the world passed the milestone of one year in the pandemic, the business community has faced a new employee engagement challenge: pandemic burnout. In the last few months, the financial and professional services industries have reckoned with employee stories of overwork, exhaustion and even abuse. In response, companies are offering incentives like bonuses, trips, […]
What Does Healthcare’s Future Look Like Post-COVID-19?
by Anya Kotova| April 28, 2021
To predict the future of healthcare in the U.S., let’s start with its past. The modern centralized healthcare system arguably originated following the 1918 influenza pandemic, which changed the way healthcare was provided around the world. The crowd-driven nature of influenza forced us to rethink the way we cared for people. It moved us away […]
The Year of the Employee Influencer
by Tamara Norman| April 27, 2021
A year into the pandemic, employees aren’t “returning” to work—they’re redefining it. In this charged environment, the dual role of the workforce as both audience and advocate has never been more crucial. Whether these key stakeholders work on the front line, in the back office or what may now be a permanent home office, employee […]
Why We’re Optimistic This Earth Day
Last year’s Earth Day hardly seemed like the appropriate time to celebrate the event’s 50th anniversary. But a year later — with confidence that a vaccine will curb a devastating global pandemic — there is renewed hope for our future and the health of people and planet. In the spirit of that sentiment, Ketchum’s team […]
How Lockdown Changed Everything I Thought I Knew About Creativity
by Emily Gosen| April 14, 2021
Ever since I started working, I’ve always had this (some may say irrational) fear that one day I’ll just wake up and stop being creative. Run out of ideas. And basically, not be able to do my job. I know this is highly unlikely, but bear with me. A little over a year ago we […]
