Posts:April 2019, Travel and Tourism

4 Tips to Upgrade Your Approach to Issues Management

4 Tips to Upgrade Your Approach to Issues Management

by Caryn Benisch| April 25, 2019

In today’s rapidly changing political landscape, issues management may be more important than ever before. I recently attended a workshop hosted by the Public Affairs Council that reinforced the increasing relevance and value for organizations to be prepared for issues-related threats and opportunities. Before delving into key learnings from the workshop, let’s define the term […]

snapchat trends

Snap Me If You Can: Latest Snapchat Trends Tell All

by Deborah Birch| April 23, 2019

There’s no rest for ghosts… errr, the ambitious in Silicon Valley, and Snap Inc. CEO Evan Spiegel – yes, the person responsible for those cute dog face filter photos – recently announced that Snapchat ads and users’ personal stories will soon be showing up on other apps through the Snapchat Audience Network and Snapchat Ad […]

earth day 2019 - sustainability marketing

Earth Day 2019: Will this year mark a tipping point for sustainability?

by Jessica Mendelowitz| April 22, 2019

Over the past few years, there’s been debate over the progress we’re making to achieve critical sustainability goals. Is progress happening? (Yes.) Is it happening fast enough? (No.) So why, on this Earth Day, after we’ve been witness to so many starts and stops (Paris Climate Agreement vs. U.S. withdrawal), does 2019 feel different for […]

Nipsey Hussle

The Marathon Continues & Tha Hussle Don’t Stop

by Tony Balasandiran| April 19, 2019

Media worldwide has been consistently covering the death of a cultural icon, Nipsey Hussle. Knowing Nipsey’s work and mission very well, I’ve been surprised to learn that many of my colleagues don’t fully grasp his impact, and what it means for all of us who connect people every day. The story of Nipsey Hussle is […]

Marketing to Adults

Consistent #Adulting: 4 Marketing Tips

by Rachel Winer| April 18, 2019

Hate to see you go, so I think I’ll stay. But first, coffee. Like it or not, #adulting ain’t easy. As marketers and consumers alike try to do the adult life “right,” while still trying to keep up with industry trends, the tell ol’ tail of “keeping it cool” ultimately works best when we, Boomers, […]

Transportation Trends

Show and Tell: Revelations Aplenty from the New York International Auto Show

by Kevin Oates| April 17, 2019

Spring has officially arrived when it’s time for the New York International Auto Show. I’m part of a Ketchum team on the ground here at the Jacob Javits Convention Center, supporting clients and seeking insights on what’s happening in our industry. The show has evolved dramatically since it launched as North America’s first automotive exhibition […]