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Posts:Sports and Entertainment

Is The Jingle Really Dead?

by Marcus Peterzell | May 28, 2015

As Seen In … Advertising Week Ok, so why would I get so excited about this topic? To be honest, I became a closet jingle super-fan after I was given the assignment in 1989 to produce the first CD compilation of classic jingles (TeeVee Toons: The Commercials). I scoured more than 1000 classic ad tunes […]

A Tale of Two Cities: Sochi and New York/New Jersey

by Ann Wool | January 31, 2014

Super Bowl XLVIII and the start of the Sochi 2014 Olympic Winter Games are just five days apart: one in New York/New Jersey, and one in the Black Sea resort city of Sochi, Russia. In the PR world, this presents us with a collision of epic proportions to manage as we juggle numerous simultaneous projects. […]

Music Industry Experts Gather at the Billboard Branding Roundtable

by Marcus Peterzell | September 24, 2013

Earlier this month I joined industry influencers at the Billboard Branding Roundtable to discuss the role of brands and advertising in the music industry. It was an honor to be included and Billboard did a great job of pulling the panelists from various corners of the music marketing world, including Marcie Allen, Founder/President of MAC […]

Ketchum Helps Save an Olympic Legend – The Sport of Wrestling

by Miles Ritenour | September 10, 2013

In February, the executive board of the International Olympic Committee (IOC) voted to drop wrestling from the Olympic Games starting in 2020. Wrestling, which has been included in every modern Olympic Games since 1896, for the first time faced an indeterminate future.  The Committee for the Preservation of Olympic Wrestling (CPOW), USA Wrestling and international […]

FS1 Enters Cable Sports Fray

by Shawn McBride | August 16, 2013

On Saturday, FOX Sports 1, the new all sports channel backed by News Corp. and Rupert Murdoch, will launch in the United States with the (un)stated goal of challenging “the worldwide leader” a.k.a. ESPN. As a result of three factors: desirable content, recognizable talent and seemingly bottomless pockets, this will not be the broadcast equivalent […]

Super Sunday is Super Letdown

by Shawn McBride | February 5, 2013

While the results indicate that Budweiser reclaimed the crown and Tide was a surprise runner-up, I’ve got to believe that the USA Today Super Bowl Ad Meter graded on a curve, as this year’s roster of commercial spots didn’t nearly live up to the hype.Maybe it’s just because anticipation has grown too great and the […]