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Posts:Sports and Entertainment

NBA Tips Off Atop U.S. Sports Landscape

by Shawn McBride | October 16, 2018

The 2018-19 NBA season tips off today with no shortage of excitement and enthusiasm – from both fans and marketers. Beyond the buzz about Lebron in LA, interest regarding whether the Warriors can continue their dominance, intrigue around the Sixers taking the next step, and curiosity about who will emerge as the next group of […]

The Reality of Fantasy Football

by Shawn McBride | September 6, 2018

If you’re like me, you’ve recently held your first (or fourth) 2018 fantasy football draft with the new NFL season kicking off in a few. short. hours. As I was prepping for my draft, I also got to thinking about the state of fantasy sports in the U.S., if they’re actually as “popular” as they […]

Is The Jingle Really Dead?

by Marcus Peterzell | May 28, 2015

As Seen In … Advertising Week Ok, so why would I get so excited about this topic? To be honest, I became a closet jingle super-fan after I was given the assignment in 1989 to produce the first CD compilation of classic jingles (TeeVee Toons: The Commercials). I scoured more than 1000 classic ad tunes […]

A Tale of Two Cities: Sochi and New York/New Jersey

by Ann Wool | January 31, 2014

Super Bowl XLVIII and the start of the Sochi 2014 Olympic Winter Games are just five days apart: one in New York/New Jersey, and one in the Black Sea resort city of Sochi, Russia. In the PR world, this presents us with a collision of epic proportions to manage as we juggle numerous simultaneous projects. […]

Music Industry Experts Gather at the Billboard Branding Roundtable

by Marcus Peterzell | September 24, 2013

Earlier this month I joined industry influencers at the Billboard Branding Roundtable to discuss the role of brands and advertising in the music industry. It was an honor to be included and Billboard did a great job of pulling the panelists from various corners of the music marketing world, including Marcie Allen, Founder/President of MAC […]

Ketchum Helps Save an Olympic Legend – The Sport of Wrestling

by Miles Ritenour | September 10, 2013

In February, the executive board of the International Olympic Committee (IOC) voted to drop wrestling from the Olympic Games starting in 2020. Wrestling, which has been included in every modern Olympic Games since 1896, for the first time faced an indeterminate future.  The Committee for the Preservation of Olympic Wrestling (CPOW), USA Wrestling and international […]