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The Big 3 in College Sports- Name, Image, Likeness (NIL) - photo of young basketball player about to dunk

The Big 3 in College Sports: Name, Image, Likeness (NIL)

by Megan Garner and Gabrielle Scheder-Bieschin| July 9, 2021

NIL stands for Name, Image, Likeness and refers to the rules that restricted college athletes from profiting off their name, image or likeness due to the emphasis on amateurism set forth by the National Collegiate Athletic Association (NCAA), the major governing body of college sports. As of July 1, these rules have changed, creating implications for […]

The Hollywood Effect on Plant-Based Food Brands - photo of two young celebrities eating burgers in the back of a limo

The Hollywood Effect on Plant-Based Food Brands

by Jimmy Szczepanek and Tommy Ringhofer| June 25, 2021

Plant-based food brands, once considered niche products for yogis and hippies, have officially gone mainstream. Plant-based options are prominently displayed alongside the ground beef of your local supermarket and are popping up at Wendy’s (a Ketchum client), which just introduced the Spicy Black Bean Burger to its Made to Crave menu in three test markets. […]

The Tokyo 2020 (Yes, 2020) Olympics Countdown is On!

The Tokyo 2020 (Yes, 2020) Olympics Countdown Is on!

by Gabrielle Scheder-Bieschin| June 24, 2021

After a year-long postponement, the Olympic and Paralympic Games Tokyo 2020 are less than a month away. While the journey to get here has been unpredictable, it served as a great reminder of the value we can bring as communications professionals to help our clients gracefully navigate unprecedented scenarios. Here are four lessons that our […]

Esports Rising Shows That Gaming Keeps Growing - photo of man and woman gaming on their phones

Esports Rising Shows That Gaming Keeps Growing

by Kristyn Brown| May 10, 2021

Though the pandemic kept us from gathering in person, the 2021 Esports Rising Conference remained the same in the most important ways. Hosted by Sports Business Journal and The Esports Observer, it was an afternoon well spent with some of the brightest in the esports and gaming industry – networking, keeping up with trends, and […]

Gaming Exploded in 2020—and the Trend Will Continue in 2021

Gaming Exploded in 2020—and the Trend Will Continue in 2021

by Jon Stone and Nashanta Williams| December 16, 2020

One bright spot of 2020 has been the rise of gaming as a way to connect and unwind during these massively trying times. This year’s activations and events brought in some of the highest recorded ad revenue and set records for viewership, cementing gaming’s status at the pinnacle of the entertainment industry. Ketchum’s own research […]

Will “This is Paris” Upend the Influence Economy?

Will “This is Paris” Upend the Influence Economy?

by Clare Carluccio| September 23, 2020

Recently, Paris Hilton introduced us all to the real Paris Hilton. The heiress, world-renowned party girl and ditzy blonde we all thought we knew let us all in on the biggest secret of the influence economy: She’s playing a character. In her new feature-length documentary, “This is Paris,” available on YouTube, Hilton turned over control […]