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Posts:Sports and Entertainment

Making Waves on Radio Row

by Tommy Ringhofer James Talamo and Kevin Alonzo | February 12, 2019

Government shutdown. Polar Vortex. Nothing was going to keep us away from Super Bowl’s “Radio Row.” Broadcasting from Los Angeles to Boston and even Australia, it’s the perennial place to be for the top voices and athletes in the country leading into Super Bowl. Radio Row continues to deliver some of the best content from […]

Super Bowl LIII: Players Aren’t the Only Ones Gearing up for Game Day

by Shawn McBride | January 25, 2019

The two teams competing on the gridiron during Super Bowl LIII have been determined, but the combatants in the high-stakes, game-within-the-game (and no I’m not talking about the Puppy Bowl), are just now beginning to emerge.

NBA Tips Off Atop U.S. Sports Landscape

by Shawn McBride | October 16, 2018

The 2018-19 NBA season tips off today with no shortage of excitement and enthusiasm – from both fans and marketers. Beyond the buzz about Lebron in LA, interest regarding whether the Warriors can continue their dominance, intrigue around the Sixers taking the next step, and curiosity about who will emerge as the next group of […]

The Reality of Fantasy Football

by Shawn McBride | September 6, 2018

If you’re like me, you’ve recently held your first (or fourth) 2018 fantasy football draft with the new NFL season kicking off in a few. short. hours. As I was prepping for my draft, I also got to thinking about the state of fantasy sports in the U.S., if they’re actually as “popular” as they […]

Is The Jingle Really Dead?

by Marcus Peterzell | May 28, 2015

As Seen In … Advertising Week Ok, so why would I get so excited about this topic? To be honest, I became a closet jingle super-fan after I was given the assignment in 1989 to produce the first CD compilation of classic jingles (TeeVee Toons: The Commercials). I scoured more than 1000 classic ad tunes […]

A Tale of Two Cities: Sochi and New York/New Jersey

by Ann Wool | January 31, 2014

Super Bowl XLVIII and the start of the Sochi 2014 Olympic Winter Games are just five days apart: one in New York/New Jersey, and one in the Black Sea resort city of Sochi, Russia. In the PR world, this presents us with a collision of epic proportions to manage as we juggle numerous simultaneous projects. […]