Posts:July 2012, Social Media Week
Is PR A Globalized Business?
Maybe it’s the fluttering Olympic flags around our East London offices, or my increasing obsession with what’s trending internationally on Twitter (right now, two different hash tags on Justin Bieber), or perhaps it’s simply the fact that I’m actually paid to do so, but I’ve been giving some thought to the globalization of the PR […]
Headed To London For the Olympics? Add These PR-Friendly Diversions To Your Itinerary
Strategically located between the City financial district and trendy Shoreditch, and barely a javelin’s throw to the Olympic Village, our London office will be at the crossroads of the world during the London 2012 Olympic and Paralympic Games. Some of our more social colleagues share their recommendations for a nibble or a refreshing wee dram […]
Kids Clairvoyant Comic Strip
Kids Clairvoyant is a comic strip that showcases creative Ketchum campaigns from around the globe in a crisp, fun format. Boy Clairvoyant is the right-brained strategist, while Girl Clairvoyant is the left brain creative thinker, and together they share client work that broke through.
Where is Your Organization on the Social Media Listening Maturity Model?
Quite often I am asked to consult with a company on their social media listening strategy. Their initial question more times than not is about the listening platform they should use. But it is increasingly common for the questions to be more sophisticated and the ambition behind them to be much greater. Companies with experience […]
Mind the Gap
In the London Tube the signs are everywhere — Mind the Gap, don’t fall between the train and the platform. Lately I’ve thought that should be a sign inside every corporate C-suite and brand manager’s office. Almost every issue engulfing a company or serious complaint about a brand is as a result of a big […]
Introducing the 2012 FedEx Ketchum Social Business Study
We are pleased to announce the release of our 2012 FedEx Ketchum Social Business Study, presented jointly by FedEx and Ketchum. This study updates and expands upon research first undertaken in 2010 and analyzes the changing impact of social media on business today. Organizations are leveraging social media tools to evolve into social businesses – […]