News + Views
Posts:October 2013, Social Media Week
How to Take Advantage of Twitter’s New Inline Images
by Marshall Maher| October 30, 2013
Call it #WeirdTwitter or anything you want – it’s a whole different platform as of Tuesday. The social platform heralded for its micro bursts of news and updates just doubled-down on the visual web. Images once attached as pic.twitter.com now show up directly in people’s feeds. There is no more need to click on the […]
Is Size Relevant When Measuring Creativity?
by Debbi Reinschmiedt| October 28, 2013
That, of course, depends on what you’re measuring, how the things being measured relate to one another in the context of the measurement, and most importantly, why it’s being measured. I find this question particularly challenging in the context of measuring creativity. Creativity is both an art and a science requiring imagination and skill. And, […]
Break Through Buzz: The Ad That Wasn’t There
by Charlotte Haigh| October 25, 2013
Break Through Buzz is the creative stuff that impressed Ketchum’s creative community this week. Check out what captured our imaginations and inspires us to keep pushing the boundaries of possibility.
Interview With Elizabeth Daley, Dean, School of Cinematic Arts, University of Southern California
by David Gallagher| October 23, 2013
I conducted an interview with Elizabeth Daley, Dean of the School of Cinematic Arts at USC who sits with me on a committee for the World Economic Forum called the Global Agenda Council on the Future of Media. We’ve had some interesting conversations about the world of media, how it’s changing and what we might […]
Your Most Important Tweets Ever? Your Last Five
If you’re on Twitter, or have a client on it, I want you to do something right now. Go to that profile page and read the last five tweets. You just read the five most important tweets of all time. These are the tweets that determine whether or not you get followed. Why? Because unless […]
Language Tips From a Well-Spoken Cat
by Jeff Lewonczyk| October 18, 2013
Cat videos are familiar to anyone who’s spent any time on the Internet – but how many of our feline friends have the confidence and know-how to give us lessons on how to write better? It’s my pleasure to introduce you all to my cat Pappy, who has a lot to say about a few […]
