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Posts:Social Media

How AI is Already Impacting Communications

by Stephen Waddington | June 12, 2018

I spoke at a PRCA Fellows’ Debate in London today about how AI is likely to impact the future of communications. My message was that it already is. AI has become a catch all term to describe technology that engages with people or displays human characteristics. This is unhelpful and is contributing to hype and […]

Unpacking the Facebook Newsfeed for Brands

by Stephen Waddington | May 9, 2018

It’s not possible to have a conversation about Facebook at the moment without acknowledging the ongoing data privacy and fake news issues. While under fierce scrutiny from the media and governments around the world, Facebook CEO Mark Zuckerberg announced an update to Facebook in January to address the issue of fake news. Whatever your view, […]

Ready for Your Brand’s “One Shining Moment?”

by Bill Zucker and Abby Lovett | March 19, 2018

If you have ever watched CBS’s coverage of the NCAA tournament, you know the theme song for the road to the Championship is “One Shining Moment,” a chance for any of the 64 teams to have that special moment in the spotlight. On Friday, that moment came true not only for the University of Maryland […]

Why Every Business Should Take Blogging Seriously in 2018

by Vanessa Andres | February 27, 2018

In the last decade, blogs have become an integral part of our online culture and an important tool for businesses. Even with the introduction of social media channels such as Facebook, Twitter and Instagram, blogs remained a relevant tactic for businesses due to the measurable benefits they offer.

Managing the Impact of Facebook’s Newsfeed Changes

by Stephen Waddington | January 17, 2018

Facebook announced important changes to its newsfeed algorithm last week. The changes prioritize consumer engagement on the platform and have important implications for brand marketing and public relations. Our digital strategists from around the world have decoded the changes. Here’s where we’ve landed…

How Brands Can Learn from Mobile Gaming

by Brandon Schuster | January 16, 2018

If your Christmas dinners and New Years Eve parties were anything like mine, then you probably stopped what you were doing, gathered your friends and family of all generations together, and heard comedian Scott Rogowsky’s voice echo off of everyone’s phone speaker as he cracked a few jokes and dished-out 12 questions for a chance […]