News + Views

by Erin Ledbetter and John Ratcliffe-Lee| April 28, 2022

After nearly a month of uncertainty, Twitter has accepted Elon Musk’s offer to buy out shareholders, officially taking the social network private. Musk has been an outspoken shareholder in recent months, calling for changes in the platform’s policies around content moderation and in the user experience. It is unclear how quickly, or even if, Musk […]

by Irene Rogers and Erica Saviano Tsioutas| April 20, 2022

As we scroll through our social media feeds and flip through TV channels, brands are popping up in pop culture moments. Whether it’s big events like the Super Bowl and the Academy Awards or small ones like what’s trending on Netflix and the latest TikTok trend, when brands are involved in these cultural conversations, PR […]

by Stephen Farrell| January 31, 2022

Influencer marketing continues to be one of the most exciting, innovative and impactful mediums for brand communication. Here are our key influencer marketing trends and projections for 2022. We Will See More Originality in Campaign Execution   Influencer marketing has and will continue to be buoyed by social media innovation, this in turn will have an […]

by Michele Murray| August 27, 2021

It is rare to see campaigns these days that don’t in some way include influencer marketing. And why wouldn’t they? They tap into someone else’s audience to spotlight a product or service, to increase awareness of the product or brand, raise sales and move the needle for the business. Yet influencer marketing for many years […]

by Nicole Moreo| June 11, 2021

There’s nothing I love more than the latest communications measurement trends. While my favorite month of the year may be Measurement Month (yes, it’s real, and it’s in November!), my favorite week is AMEC Summit week! Hosted by the world’s premiere organization for communications measurement professionals, this year’s virtual event blew me away with the […]

by Laura Konopack| May 14, 2021

Last week, I watched live presentations, got exposed to some pretty cool case studies, and learned about the road ahead for influencer marketing at a (still virtual) Social Media Week. While we all miss the networking, excitement and inspiration we feel when we walk away from an IRL event, there is a benefit to being […]