A few weeks ago, Instagram announced that they will test hiding like counts in the United States. Eight other countries have been like-free for over 6 months—and now the process is expanding due to heightened scrutiny and a push to depressurize the platform for youth audiences, prioritizing connections over popularity. Instagram’s CEO Adam Mosseri told […]
Earlier this year, PR Week asked marketing and communication professionals, “What is an influencer?” Notable, considering the rise of influencer marketing, there was no consensus among those polled, with the most common definitions referring to social media personalities with high followings. With all the talk about influencers, not only is it getting lost what they […]
The Internet is filled with examples of brands brilliantly engaging with consumers and fans to co-create waves of exciting content and conversations that drive trust and sales. The Internet is also filled with examples of brand campaign calamities completely derailed by user-generated content (UGC). As a communicator, are there steps you can take to protect […]
We’ve all heard the phrase, “Can we make that go viral?” Some companies and practitioners in the content space claim they have a secret sauce. But is there really a single approach that can unlock the door to millions of views, comments, shares, and mainstream publicity? What is viral content? Let’s start with the basics. […]
We look forward to attending the Digital Summit, which comes to DC each year, to draw inspiration from industry leaders and peers as we approach Q4 and head into a lot of planning for the new year. Speakers this year spanned from top social media execs to Randi Zuckerberg (who loves to remind us that […]
“Have you heard of Twitter, Fred in marketing started one for us…” “We should have one for customer service.” “What about a Twitter handle for each region, team—and maybe even products and services should have their own unique accounts!” Fast forward a few years… “Have you heard of Instagram, John in communications created an account […]
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