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Posts:Social Media

Shattering the Overton Window: A Call for Messaging that Matters

by Gur Tsabar | March 4, 2019

Here’s a challenge to all communicators… Take a look at your company’s communications over the past year and see if they say anything outside the established norms of your industry? Chances are: your company has been communicating squarely within an existing conversational frame. Meaning: within the spectrum of ideas considered acceptable by its various stakeholder […]

Social, Digital and Influencer Marketing Trends to Watch in 2019

by Amit Wadehra | January 17, 2019

We’re constantly on the lookout for social, digital and influencer marketing trends, and new ways to engage with publics. Staying ahead of innovation in this space provides a competitive advantage for Ketchum and its clients. I’ve tapped the Ketchum digital collective mind to discover the issues that our strategists around the world are thinking about […]

Digital Summit DC: The Mothership of Digital Marketing and Social Media Trends

by Rachel Winer | September 18, 2018

A few DC-based Digital folks recently attended the Digital Summit DC to close out the summer with the latest industry inspiration top of mind. With speakers ranging from top execs and brand managers at LinkedIn, Facebook, Refinery29, The Onion, U.S. Census Bureau, Animoto and more, we left with a slew of inspiring digital nuggets and […]

5 Ways to Reach Generation Z, As Told By a Gen Zer

by Vanessa Restifo | July 31, 2018

Just when we thought we understood the complexities of the Millennial generation, a new cohort of consumers is moving in to shake up the market once again. Generation Z—the group officially born between 1997 and 2014—is 60 million strong in the U.S. and growing, now even outnumbering Millennials by about 1 million.1 Though its characteristics […]

How AI Can Help Us Be Better Communicators

by Mary Elizabeth Germaine | July 10, 2018

In today’s society the reality is that, unless you are living under a rock, you are confronted by new AI technologies day in and day out. In just the past week, I saw stories ranging from a new AI-enabled litter box that provides health updates based on what our furry friends leave in the box, […]

How AI is Already Impacting Communications

by Stephen Waddington | June 12, 2018

I spoke at a PRCA Fellows’ Debate in London today about how AI is likely to impact the future of communications. My message was that it already is. AI has become a catch all term to describe technology that engages with people or displays human characteristics. This is unhelpful and is contributing to hype and […]