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by Jarrad Blyth| September 13, 2019

“Have you heard of Twitter, Fred in marketing started one for us…” “We should have one for customer service.” “What about a Twitter handle for each region, team—and maybe even products and services should have their own unique accounts!” Fast forward a few years… “Have you heard of Instagram, John in communications created an account […]

by Kate Durkin| August 29, 2019

With 1.2 billion installs globally and over 800 million monthly active users, TikTok is the newest social platform grabbing massive consumer attention – especially among Gen Z, with 80 percent of TikTok’s user base under 34 and 69 percent under 24. The platform growth has been rapid, to say the least, boasting a 275 percent […]

by Jarrad Blyth| July 31, 2019

You’ve heard the old saying, “Don’t put all of your eggs in one basket,” right? These wise words can and should be applied to social media marketing (in this humble Australian’s opinion). In 2019, it’s pretty clear that many brands are over-indexing on Facebook and Instagram as the key social media platforms underpinning their entire […]

by Jarrad Blyth| May 22, 2019

The following post was created by Jarrad Blyth, Valerie Pritchard, Ann Louise Wilcox, and Emily Cooper. Facebook’s annual F8 conference recently took place in San Jose, CA. While typically a developer-focused event, this year’s F8 was used as an opportunity for Facebook to move away from its recent scandals by launching new products and capabilities […]

by Tony Balasandiran| May 17, 2019

At this time in human history, there are two types of people in this world. Those who religiously watch Game of Thrones. And, those who have never seen it. While we are as much at odds as the humans and White Walkers, we somehow coexist in a world in which the former group is talking […]

by Kate Durkin| May 9, 2019

With influencer marketing showing no signs of slowing down, and on track to reach $6.5B in marketing spend in 2019, here are a few key trends to keep an eye on… Reaching, Beyond Reach: With follower fraud a major concern in 2017, and platforms spending much of 2018 rooting out millions of fake accounts, brands are […]