Posts:July 2014, Social Commerce
Is Wearable Technology a Nightmare for the PR Industry?
The calculator watch, introduced in the 1980s, was perhaps the original piece of everyday wearable technology. I loved my little Casio, it seemed like something from the future. Now once again the wearable technology category is set to grow from its $5 billion dollar baseline. Soon these wearable devices will be linking with ecosystems of Internet-enabled technologies […]
History Retweets Itself: What Old Media Can Tell Us About The Future
What if social media – an idea most of us associate with the past decade – is actually something we’ve been using for 2,000 years? And what if mass media – an industry we think of as seriously challenged by ‘new’ media innovations – is actually the disruptive agent running counter to a much longer […]
Your Best Just Got Better
All of us strive to get the most out of each workday and do our best work despite countless interruptions. We struggle to truly focus on each independent task because of the immense pressure we feel to achieve as much as possible while battling both personal and professional challenges. To help people address these pressures, […]
Say It With Cupcakes.
It was widely reported this week that NBA superstar LeBron James delivered a batch of cupcakes to all of his new neighbours in an apology for the commotion caused by his recent move to Cleveland. Devised especially for The LeBron James Family Foundation and delivered by teams from Baker Boulevard Decadent Desserts, two types of […]
NOI Data and Technology’s “Unconference”
A few weekends ago I found myself surrounded by people bound by two commonalities: our love of coffee and a willingness to wake up extra early on a Saturday morning to discuss all things data. As a member of Ketchum’s Global Research and Analytics group (KGRA), I was thrilled to attend New Organizing Institute’s Data […]
Don’t be a Mouse, Don’t be a Louse: Balancing the Tension Between Visiblity and Credibility
There’s always been tension between visibility and credibility in both our personal careers as well as the communications profession. Visibility without credibility is “spin” and credibility without visibility is Too Quiet, Church Mouse, Who Knew? For example, when people learn that I was in the Peace Corps after college, they find that idealism adds to […]