Posts:October 2018, Retail

experiential retail - the consumer journey

Is Your Brand “Experienced?”

by James Peters| October 17, 2018

Retailers continue to hear an “experience” will set brick and mortar retail apart from its ecommerce competitors. However, as communicators we understand how and why creating an omnichannel experience must transcend both online and offline. A complete experience will engage the consumer at all points along their purchase journey.