Posts:August 2013, Research and Measurement

Five Lessons for Back-to-School Marketing

by Erin Salisbury| August 14, 2013

According to Advertising Age, back-to-school spending accounts for $84 billion in sales, making it the second-biggest season for retailers. To break through this clutter we revisited the top five lessons of 2012 and how they apply to the 2013 season.

Proving Business Value of Social Media No Longer an Impossible Dream

by Editor| August 6, 2013

This interview first appeared on PR News. Social media engagement is now perceived as a must for b2c, b2b and nonprofit organizations—it’s practically become the fulcrum in which all digital communications take place. But this engagement comes with a price tag. It takes an investment in staff time and in the technology needed to manage […]