Posts:August 2011, Research and Measurement

Measuring PR: Beyond the Barcelona Principles

by David Rockland| August 23, 2011

This post originally appeared in the blog PRSAY, the official blog of the Public Relations Society of America.  If you’ve been following the measurement world within the PR industry over the last year or so, you’ve seen a fair amount of news coming out of first Barcelona in 2010, and then Lisbon this year. It may […]