Posts:April 2012, Research and Measurement

From Barcelona to Hong Kong: Moving toward measurement standards

by David Rockland| April 26, 2012

I left Jessica, our account executive, at the office and boarded a plane for Hong Kong to attend the first ever Asia-Pacific Summit on PR Measurement. Delegates from Singapore, Greater China, India,  Australia and other countries gathered on Feb. 29-March 1 to expound on the outcomes of previous measurements summits in Lisbon and Barcelona and, […]