Posts:March 2012, Research and Measurement

Make it count. What are valid metrics?

by David Rockland| March 5, 2012

This post was originally published on for their monthly “Ask Doc Rock” column. Jessica was back. This time she brought her boss Alana, a vice president. “We have a problem,” Jessica began. “We’ve convinced more clients to stop using AVEs, but they keep asking what to replace them with.” “And now we are planning for […]