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Posts:February 2011, Research and Measurement

New Era of Marketing Integrates Online and Offline, Paid and Earned

by Sean Gelles| February 18, 2011

Alex Cecala, Research Associate, and Gary Levison, Research Associate, from Ketchum’s Global Research Network also contributed to this post.  In the past week and a half, a lot of ink has been spilled over the magnitude of this year’s Super Bowl audience. However, despite all that’s been written about the game and ads alike, I still think there is […]