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Posts:September 2015, Public Relations

Tweeting Right To The Top

by Isabelle Spada| September 23, 2015

Social media does indeed provide platforms to connect with basically anyone. We’ve all heard the success stories about people being socially proactive and having their voices heard by those they would have never have imagined reaching. Why not you? With more C-Suite executives than ever joining social media and expanding their existing footprint, and a […]

Fashion Week for All Women?

by Kelley Skoloda| September 17, 2015

New York Fashion Week (#NYFW) news seems to be permeating from almost every media outlet right now, ranging from the New York Times and the Huffington Post to the more traditional fashion and beauty media like Refinery 29, Pop Sugar and Eva Chen’s Instagram account. Walking on the streets of New York, you can experience […]

Access and Emanate: Why We’re Better Together

by Susan Butenhoff and Nick Propper| September 10, 2015

We’re Access Emanate Communications Susan Butenhoff As Seen In…The Access Point When the senior teams of Access and Emanate first met with each other in New York this summer, there was an immediate buzzing energy that filled the room. “These people…these people are just like us!” I remember thinking as brazen ideas, bold curse words, […]

Why China Leads the World in Digital Media

by Stephen Waddington| September 9, 2015

As Seen In…World Economic Forum. China’s digital market is a story of scale, innovation and raw energy. It’s a story of an internet super-giant. But it’s also a story of two halves: 50% of the 1.35 billion population benefit from e-commerce, social media and messaging, while the rest have yet to go online. In developed […]

Hurrah! Barcelona Principles 2.0 Take a Fresh Look at PR Measurement – What Do They Mean for You?

by David Gallagher| September 4, 2015

AMEC, the international Association for the Measurement and Evaluation of Communication, launched the Barcelona Principles 2.0 yesterday at Ketchum London. In case you’re unfamiliar, the Barcelona Principles are a framework for measuring the impact of communications activity – see this simple explainer by Ketchum London’s Chief Engagement Officer Stephen Waddington. Past AMEC chairman and Ketchum […]