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Posts:September 2014, Public Relations

The Nerds are on Madison Avenue. Now What?

by RP Kumar| September 29, 2014

Cannes is an inspiring, intense experience – and the best thing about it is it’s never the same. Yes, of course, the players (the major agencies, etc.) remain pretty much constant, and it’s great to see old friends again, but each year, the content of the presentations and seminars is quite different. This year, if […]

The Magic Bean To Integrated Marketing

by Barri Rafferty| September 2, 2014

Today clients are in search of a magic bean they can plant to ensure their agencies work seamlessly to create results-driven, award-winning integrated programs. If only it was that easy. The question I seem to be asked most frequently lately is, “Who do you see that does integrated marketing well and what can we learn […]